High end manufacturing
High end manufacturing refers to the high-end field of manufacturing industry, which can be understood from three perspectives: 1. High-end technology, which is knowledge and technology intensive, reflects the intersection and integration of multi-disciplinary and multi field high, precise and advanced technology; 2. High end value chain, which has the characteristics of high added value; 3. The core part and development level of the industry chain determine the overall competitiveness of the industry chain. In short, the high-end manufacturing of shoe and bag enterprises is characterized by "high quality, high efficiency, high technology, high elasticity, high value and high profit".
It includes several elements: first, high-end materials, such as top leather, high-end shoes, hardware accessories and so on. Taking Baiyun District of Guangzhou as an example, after nearly 20 years of development, a fairly complete upstream and downstream industrial chain of shoe bag enterprises has been formed. Shoe bag R & D and design, shoe bag production and material supply are very concentrated, and various supporting facilities are complete, representing the highest level of shoe bag manufacturing in Asia.
Second, high-end technology. Guangzhou has gathered the world's first-class suppliers of shoe-making and leather bag CAD / CAM system, as well as the equipment suppliers serving the top domestic shoe-making and leather goods enterprises, as well as many centers (Asian leather shoe industry and leather handbag fashion center, model center, order receiving center, production center, trade center, brand center, which play a key role in the domestic industry), These high-end accessories and combinations can provide the best digital production mode and technical solutions for the Asian shoemaking and leather industry.
Third, high-end technology. Due to its position in the international industry and superior geographical advantages, Guangzhou is the most intensive and the highest level of leather processing technology base in the whole Asian region, such as CNC leather punching, laser carving, embroidery, hot drilling, bronzing, chrome printing, cutting, color changing, spraying, digital printing, special sewing, computer sewing embroidery, etc., which can be solved within 10 kilometers, and all kinds of shoes and bags are the most There are professional processors to provide services for complex processing technology. Fourth, high-end talents.
As a cosmopolitan city with an international population of over ten million in Asia, Guangzhou has a large number of talents. The shoe and bag industry has developed rapidly for nearly 20 years. It has accumulated a large number of skilled workers, as well as enterprise talents in product creative design, development, brand operation, planning, advertising, promotion, service, etc., which makes Guangzhou a high-end manufacturing environment and conditions.
High end brands
Brand is not only a name and a trademark, but also a team that operates the brand, including planning, marketing execution, brand positioning, advertising creativity, sales, promotion, service and other operations around the brand operation. The important supporting force behind the brand style and competitiveness is creative design.
Creative design (especially original design) is a great challenge for enterprises, and they can't follow the route and way of plagiarism in the past. Product design and development should complement each other with the brand. For example, the first-line luxury brand L.v. you can know what kind of style it is with your eyes closed, while the general brand can't leave a deep impression. The so-called high-end brands all have their own brand concepts and values. Chinese brands do not lack concepts and values, but they are not persistent enough.
High end services
It is personalized, comfortable and refined service. Personalized service refers to what kind of products customers want. Enterprises can design and produce independently for customers, and can manufacture and supply according to customers' requirements. Comfort service refers to the pleasure index of the purchase process. It can be felt comfortable and pleasant from the early acceptance of product information by consumers, to the selection and experience of the store, to the friendly feeling of the shopping guide of the staff, to the packaging, wearing and matching of the goods, and even the whole consumption process of the use experience and after-sale (many luxury goods have maintenance, maintenance and finishing services). Refined service means that the products manufactured are not crude or general quality, but to make customers love and indispensable.
Cultural sense, historical sense, fashion sense and scientific and technological innovation go hand in hand. While creating self-consciousness, high-end manufacturing and consumption are realized through the integration of China and the West. There is no way out for simple plagiarism and mechanical imitation.
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